Raj felt technology could play a better role. He says the product manager of a bestselling car has a lot of data on safety, performance, suspension of the car etc, but the sales rep isn’t equipped to talk about it. Conversations and selling would be easier, he felt, if all this information was easily accessible.
Outsell has two functionalities, which the team calls CTC - Content and Coaching powered by Technology. It has an in-built content management (discovery, access, and share) functionality for the sales force to use in meetings with customers. It also has a learning engine, which can run quick quizzes, offer certifications, reinforce soft skills etc in a structurally gamified manner (the team has a library of game narratives that admin can choose to create any learning journey) apart from standard mechanics like challenges, leaderboard, social contest, badges etc.