How Gurinder Singh Sold High Value Products And Also Created A Social Impact
Learn How Outsell helped increased sales of green products in a drought-ridden Punjab
The year- 2016; The place – Jalandhar, Punjab
Gurinder Singh is a jovial, 29-year old Sales Executive in a Sanitaryware company. Once a hockey player at the University level, he is passionate about sports and dreams of making his 4–year old daughter Gagandeep an Olympian one day.
LAST MAY, GURINDER WAS A MISERABLE MAN. BECAUSE:
Gurinder understands that Salesmen at these dealerships must be familiarized with technical specifications and benefits of these products if they must pitch them effectively to consumers. Merely sharing product literature wouldn’t help.
That is when Gurinder decided to try out Outsell’s sales enablement technology platform. Outsell’s comprehensive set of tools makes it easy for Sales teams to create sales coaching and sales onboarding content in English and local languages. This is just what Gurinder needed.
He and his colleagues put together a series of interesting presentations on their products and how consumers can use it to their advantage. Gurinder and his team went from dealer to dealer making these presentations and showcasing their products. They also involved Architects who recommend sanitary fittings to clients. All in all, 17 dealers and 45 Architects received value-added information about their Green sanitaryware.
Outsell enabled Gurinder’s team-mates as well as dealers and distributors to share feedback on the products directly from consumers, which was then shared with the category head and product teams at the HO.
Gurinder’s is not an isolated case, and we can share several stories on how Outsell has been used to share product knowledge; create fruitful conversations; and present useful data in interesting ways.
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