How Abinash Mohanty Exceeded Target By Bagging A Big Project From The Odisha Govt
Learn how Outsell was used to promote high-quality sanitaryware for a Police Quarters
The year- 2017; The place – Bhubhaneshwar, Odisha, India
Abinash Mohanty is a 35-year-old Sales Manager at a Sanitaryware company. Abinash was Son of an Assistant Sub-Inspector of Police, Abinash has seen the hardships faced by policemen and the kind of living quarters they are generally allocated. After all, he grew up in one of them. So when he heard of this new opportunity from his GM, Mr. Naren Jha, it was as if life had come full circle.
Naren told him about a new Quarters being built by the Odisha Govt. for Policemen and their families, in Koraput district of Odisha. Koraput being a backward district, land is cheaper here, so the state Police Dept. had decided to build Quarters for their cadre there. It would be much larger compared to most police quarters, and offer a better quality of life for policemen and their kin. This is what excited Abinash as he always dreamed of living in such a colony during his childhood.
However, there were challenges.
Abinash realized that merely sharing product literature or repeatedly meeting the Purchases committee would not help. The committee was looking for more value-add, and more commitment from the vendors. Abinash realized that just going head on in a pricing discussion against his competition products would not help. He has to differentiate his company and products on its quality, after sales service, financial RoI etc. And although his company had all these information, it was now on him to access this content, learn all about the range and also impart the same knowledge to his team mates so they come across as experts while meeting the executives of the purchase committee
This is when he and his team turned to Outsell. Broadly, Outsell helped Abinash and team to learn and communicate about:
Thanks to the value-add provided by Abinash and his company, the Purchase Committee called him within 7 days of the presentation to confirm that the order was theirs. Today, Abinash is a happy man.
Retailers and manufacturers like Abinash’s company routinely face the challenge of presenting technical specifications, or selling effectively. Outsell is the ideal solution for such people, as it simplifies sharing of product knowledge; creating fruitful conversations; and presenting data in interesting ways.