How Robin Ghose Was Able To Train Diagnostic Laboratory To Interpret Results Effectively
Learn how Outsell was used to train technicians for interpreting correct results
The year- 2017; The Place – Kolkata, West Bengal, India
Robin Ghose is a 35-year-old Sales Manager at a Medical Device Company. Robin Ghose’s father used to work at Kolkata Municipal Corporation and his mother is a housewife. He completed his M.Sc in Applied Microbiology from Jiwaji University.
He joined the company after his graduation as a Sales Executive and has been working there till date. The medical device company he works for is a manufacturer of diagnostic products such as Advantage Malaria Cards and Rapids for HIV/HBV/HCV detection.
To overcome these challenges, robin's company turned to outsell
Robin Ghose realized that the initial training they give to the technicians would not solve their problem. The technicians had to be provided with all the materials and periodic reinforcement had to be done as they tend to forget as per the forgetting curve.
Although his company had all the information, it was now on him to create the content and enable technicians to access this content and test their knowledge continuously. This is when he and his team turned to Outsell. Broadly, Outsell helped Robin Ghose and team to provide training to their technicians on a regular basis.
Thanks to his efforts:
Manufacturers like Robin Ghose’s company where sales and service staff are the same, routinely face the challenge of training the technicians in the hospital. Outsell is the ideal solution for such people, as it simplifies sharing of product knowledge; creating fruitful conversations; and presenting data in interesting ways.
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